Return on Investment
TCN Voice Broadcasting is helping Newspapers increasing verification rates to 85% and retention rates by 15% and cut costs by as much as 75%.
Here are a few of the many possible applications:
- Increase the number of payments before suspending non-paid accounts by instructing the subscriber to press the “9” key to speak to one of your CSRs to make an immediate payment.
- 83%-91% hit rates
- 51%-75% response rates on answered calls
- 15%-35% payments before the paper was stopped
- $.14-$.19 per contact
- Start Confirmations.
- 85%-95% contact rates
- 50%-75% immediate response rates
- Cut long-term costs by immediately identifying problems with starts
- $.11-$.19 per contact
- Offer special incentives for weekend customers to upgrade service.
- $1.50-$2.25 per upgrade
- 14%-22% immediate response rates
- Convert subscribers to EZ-Pay.
- $1.50-$3.84 per conversion
- Automatically renew Classified Ad listings.
Browse through Call Campaign examples by category.